Mortgage Insights

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Housing Industry News

Thad Wong: The market spoke, Zillow listened. Will the rest of the industry?

Apr 6, 2026 · 12:01 PM Thad Wong HousingWire

There’s a reason the best brands in the world don’t just launch products. Instead, they use sophisticated pre-marketing strategies that thoughtfully control…

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Housing Industry News

Elly Johnson on reverse mortgage integration efforts, risk management practices

Apr 6, 2026 · 10:00 AM Neil Pierson HousingWire

Elly Johnson has spent than 40 years in the mortgage industry, with the bulk of that time centered on reverse mortgages. That level of experience gives her…

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Housing Industry News

Presupposition is the mistake:  Why housing marketing doesn’t meet the bar

Apr 6, 2026 · 07:54 AM Romi Mahajan HousingWire

Though I’ve never taken a marketing class, I remember fellow students quoting the famous Philip Kotler, who said that marketing is “the creation of demand.”…

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Housing Industry News

How is the housing market weathering war-time economics?

Apr 4, 2026 · 08:41 PM Logan Mohtashami HousingWire

War-time economics have, of course, sent gas prices skyrocketing , but have also pushed mortgage rates higher over the last five weeks, from a low of 5.99%…

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Housing Industry News

So far, 2026 job growth is better than 2025

Apr 3, 2026 · 06:49 PM Logan Mohtashami HousingWire

As crazy as this may sound, the jobs data in 2026 has improved from the levels of 2025 . That’s how low the bar was this year for growth and today’s jobs…

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Housing Industry News

NYC builds taller housing again, as state, city law reset the stage

Apr 3, 2026 · 04:20 PM Richard Lawson HousingWire

New York City is increasing housing density, though much of the early progress stems from state law changes and rezonings that predate Mayor Zohran…

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Housing Industry News

Northwest MLS accuses Compass of deceptive ‘pocket listing’ scheme in counterclaim

Apr 3, 2026 · 03:38 PM Tracey Velt, HousingWire Automation HousingWire

Northwest Multiple Listing Service has filed counterclaims in federal court against Compass , alleging the brokerage’s “three-phase marketing program” is a…

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Housing Industry News

Better bets on ChatGPT as the new front door for origination

Apr 3, 2026 · 01:00 PM Sarah Wolak HousingWire

Better.com says that its new integration with ChatGPT is more than a flashy plugin. According to CEO Vishal Garg , it’s a tool that could shift how mortgage…

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Housing Industry News

NRMLA webinar to cover reverse servicing and maturity events

Apr 3, 2026 · 01:00 PM Sarah Wolak HousingWire

An upcoming industry webinar hosted by the National Reverse Mortgage Lenders Association (NRMLA) aims to demystify what happens to a reverse mortgage long…

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Housing Industry News

Texas SB 17 has reshaped foreign capital in homebuilding

Apr 3, 2026 · 10:54 AM Scott Finfer HousingWire

America’s largest homebuilders no longer just build subdivisions. Rather, they’re consolidating power. Scale is the new advantage, land is the new currency,…

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