Housing Industry News

Plain-English guidance on rates, home buying, and refinancing from the LoanFlow team.

Housing Industry News

Real to acquire REMAX in $880M deal, forming Real REMAX Group

Apr 27, 2026 · 11:45 AM Tracey Velt, HousingWire Automation HousingWire

The Real Brokerage Inc. has agreed to acquire REMAX Holdings Inc. in a transaction valuing the franchisor at about $880 million, a deal that would combine…

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Housing Industry News

Jesse Allen on executing Rate’s reverse mortgage strategic blueprint

Apr 27, 2026 · 10:00 AM Neil Pierson HousingWire

When Jesse Allen arrived at Rate in late 2024 to lead its reverse mortgage division, he was immediately tasked with continuing the growth trajectory for the…

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Housing Industry News

Rethinking fire-resistant construction: How fire-retardant OSB is reshaping building materials innovation

Apr 27, 2026 · 8:00 AM LP Building Solutions HousingWire

Oriented strand board (OSB) has been a trusted staple in construction for decades. Builders have relied on its consistency, familiarity and structural…

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Housing Industry News

The mortgage industry optimized for affordability. It ignored capital efficiency.

Apr 27, 2026 · 7:40 AM Gerald Green HousingWire

For decades, mortgage lending has been built around a single objective: to make homeownership affordable. The 30-year fixed-rate mortgage became the…

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Housing Industry News

Speed-to-lead: Your strongest competitive advantage in homebuilding lies in response time

Apr 27, 2026 · 7:00 AM New Home Star HousingWire

Builders are generating more online leads than ever, but many are missing what matters most: speed. The homebuying journey now begins with an online…

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Housing Industry News

Homeowners insurance is reshaping the real estate transaction

Apr 26, 2026 · 7:00 AM Westwood Insurance Agency HousingWire

Securing homeowners’ insurance is reshaping the homebuying process itself. Premiums are rising, carriers are pulling back from entire states and buyers are…

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Housing Industry News

Housing demand shockingly positive even as the Iran war continues

Apr 26, 2026 · 3:09 AM Logan Mohtashami HousingWire

To my shock, housing demand rebounded last week even though the war with Iran continues and mortgage rates are higher today than before the war started.…

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Housing Industry News

Home equity emerges as a generational growth strategy for originators

Apr 25, 2026 · 7:00 AM HW Media Content Studio HousingWire

With refinance activity constrained and purchase volume under pressure, lenders are being forced to rethink their sustainable growth plans. The answer is…

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Housing Industry News

Pritzker’s honor: Illinois housing reform fight intensifies

Apr 24, 2026 · 9:17 PM Richard Lawson HousingWire

The fight over Illinois Gov. J.B. Pritzker’s sweeping housing reform agenda is intensifying as both sides harden their positions. Supporters and detractors…

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Housing Industry News

PulteGroup targets margin stability through an upward mix shift

Apr 24, 2026 · 8:59 PM Tyler Williams HousingWire

Confronting heavier incentives, price cuts, tepid demand and margin pressure, PulteGroup opened the year with a mix-shift pivot that leans more heavily on…

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